WCS INSIGHTS

Field-tested thinking on getting your message to land.

Essays, field guides, and pattern recognition from thirty years in the room where the message gets decided, from the boardroom to the break room.

It’s campaign season. CEOs should be taking notes.

It’s campaign season. CEOs should be taking notes.by: Brian WrightPublished on: 12/10/2026

Whatever you think about politics, campaigns offer an important framework for CEOs and their comms teams to adopt.

strategy communicationCEO communicationexecutive communicationcampaign disciplineexecutive editorial calendarproof pointsinternal communicationleadership messagingemployee alignment
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It’s campaign season. CEOs should be taking notes.

The Message Is What They Repeat, Not What You Said

The Message Is What They Repeat, Not What You Saidby: Brian WrightPublished on: 22/06/2026

Corporate jargon makes employees fear the worst. See why PE-backed CEOs must translate strategy into plain operator language so the message survives.

corporate jargonbusiness jargoncorporate buzzwordsleadership communicationstrategy communicationplain languagejargon in the workplaceprivate equity CEO communication
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The Message Is What They Repeat, Not What You Said

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